You Will Always Need a Great Content Copywriter, Because Content Will Always Be King

Day 3 of my MarketingSherpa “Marketing Wisdom for 2010” freelance copywriter insights…

Ah, content. What a lovely word. :-)  Today’s favorite topic from the Marketing Wisdom report is about budgeting for content creation. I didn’t pick it because I’m a content copywriter. I picked it because content often gets the short end of the marketing stick. All kinds of attention goes to design, but quite often not enough to the copywriting.

John Miller of Marketo gets it. He understands the importance of content, especially in the age of social media. He even says, in this report, “…marketers should take some of the budget that you would normally allocate to trade shows and list purchases and allocate it to writers that can generate great content and the efforts to promote it.” 

Thank you, John Miller!

Content will always be king. Therefore, a content copywriter will always be needed.

Have you made your investment in the best copywriter possible?

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