Whitepaper samples

Expedia Corporate Travel Whitepaper
With business travel costs rising and corporate travel managers searching for money-saving solutions, Expedia Corporate Travel had a powerful message to deliver. Companies could shrink their business travel budgets by channeling dollars through one travel agency that tracked spending, negotiated lower rates at high-volume hotels and ensured compliance with corporate travel policies. Expedia could have trumpeted these benefits on a billboard. Or in an edgy advertisement. But the company’s target audience, cost-conscious travel managers, preferred facts and figures, not a catchy slogan. We Know Words crafted a white paper that made the case for Expedia with impeccable logic, tireless researching and winsome wordsmithing. The results? More leads, more customers. And a boost in credibility that set Expedia apart in the competitive travel arena.

Fluke Networks Series of Whitepapers
Fluke Networks needed a series of whitepapers, all selling one product but from five different angles. We not only wrote the whitepapers. We really helped Fluke Networks to drill down into customer pain points to determine how to make the messaging relevant and not overly technical.

Whitepapers for MindTouch
MindTouch is positioning itself as a thought leader in the corporate wiki space. To help, they’ve turned to We Know Words several times to develop whitepapers that get people thinking about wikis in a whole new way, from strategic to knowledge management.


Go back to the main portfolio page or read about our approach to messaging.

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