Web writing, web consulting provided by Seattle marketing copywriter

Writing for the Web and consulting

At We Know Words, our marketing copywriters aren't afraid of white space. Yes, we're writers and we could fill up a Web page with grandiose prose faster than our college English professor. Instead, we choose our words carefully, making each one work awfully hard so our Web copy is spare, tight and bright. Our goal: keep readers reading and customers from quickly clicking away. Yet when the need for more copy is driven by those purchasing decisions that require more research, we write that Web copy too. And because we know the finer points of Web site design, we create Web pages that give prospects a logical roadmap to move through a site with confidence and precision.

Web writing

The Canyon Villa
For a new bed and breakfast styled after an Italian villa, we wrote an emotional, tantalizing Web site appealing to the busy person's desire for rest and relaxation in the growing Paso Robles wine region. Apparently we did well, because the innkeeper has said repeatedly that people choose the Canyon Villa because of their Web site. (Design by Zango Creative)

"I still get compliments nearly every day on the Web site, and to think it's nearly two years old!"
-- Diane Babcock, Innkeeper, The Canyon Villa

Go2Girl
Catchy, clever, colorful… This site for a personal concierge was just plain fun to do! (Design by Zango Creative)

Veratechs (31K)

Veratechs
The Web writing challenge here was helping this small computer consultancy stand out from a host of competitors. We chose to make them warm, friendly and real. (Design by Zango Creative)

SEO writing for Shannon and Associates
A word-driven Web site, one intended to position this south-end CPA firm as the logical choice over a single accountant or a large Seattle firm. This CPA firm knew their old Web site was out of date, but they also wanted to be found online for potential customers searching for an accounting firm in their part of the county. They hired our copywriting team to write Web content that would help with their search engine optimization needs. We researched keyword phrases that would serve them well as a CPA firm within a certain geographic area and optimized the text accordingly in our Web writing. The results? The Web site consistently ranks near the top in Google for the keyword phrases. (Design by Portent Interactive)

Consulting
We also consult on Web site structure, search engine optimization, navigation and content management plans. Most recently, we did this for the University of Washington Tacoma campus as they revamped the admissions section of their Web site. Ask for details if you want to know more.

Go back to the main copywriting portfolio page or read about our approach to messaging.