Copywriting subject lines: cheats sheets and changing copy

Your subject line can make or break your email. It’s a small but critical part of your email copywriting. “Small” because it’s only a few words. Critical because it either gets people to open your email or doesn’t. Some copywriters say write your email subject line first. The make the body of the copywriting carry through the promise of the subject line. Another freelance copywriter might tell you to write teh body of the email, then go back and write the subject line, spending just as much time on the 5 words in your subject line as the 105 in the [...]

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