Email marketing does more when your copywriter writes a little alt text

I recently got a new laptop, and opted to leave Outlook with the default settings for images in email. That means most html email showing up in my inbox has little red x’s in it. I left the setting alone because I’m curious about how well companies are using alt text in their email marketing. In the past week with my new laptop, I am shocked at how few are, and what a poor job is done by those companies that do use alt text. This sounds like this should be an email marketing topic, and it is in a way, [...]

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