Feed Your Audience Great Content
Can one say enough about the importance of great content? As a content copywriter, I say, “no way!” Plenty of plain prose exists in websites, brochures, email marketing…obviously we still need reminders that great content is the content that engages!
Would you serve company a boring meal that no one liked but you? I don’t think so. Nor would you serve up the same meal day after day, even to your own family.
Nope, you’d search through your cookbooks or the plethora of recipe websites in search of tasty ideas you’d be sure your guests would enjoy.
Think of your content the same way, as a feast you want to serve with relish, not plain bread and water that simply gets the job done…or doesn’t.