 |
The Power of the Press ReleaseYour customer may not always buy what you're selling... When you want to get your message out to the masses there's no better tool than a press release. At We Know Words, our copywriters gear press releases toward the media's gatekeepers: reporters and editors. Get their attention and it's a good bet your company will get ink in the newspaper, coverage on television and instant credibility among your customer base. Press releases are marketing's stealth superheroes; they have the power to cross the invisible line between advertising and "real news." Written in the right way, press releases are often printed as is—with little, if any, editing. And because a press release is intended as news, you don't pay for the privilege of putting it in the paper. It simply appears as news and you get the credibility that comes with it. With our Web 2.0 capabilities, we can pitch online press releases through agencies like PR Web, who deliver your message directly to national-level media. And with our high-tech savvy, we'll seed your press releases with keywords to optimize them for search. We can also create a media room on your Web site and a press release schedule that springboards your company's latest news into a larger story. It takes a timely, news-driven angle, the right tone and a journalistic sensibility to move a press release out of a reporter's in-box and onto the front pages of the newspaper—or on radio and TV. At We Know Words, our writers come from media and know what's newsworthy. And what's not.
Get the coverage—and credibility—you deserve. Check out our example of what we've done and see how we can put the media to work for you. And be sure to read our nine tips for building an online press room and using online press releases for SEO.
Go back to the main copywriting portfolio page or read about our approach to messaging. 253.859.3275 |
|