When it comes to convincing your customers your product is worth the price, no other piece of marketing collateral carries as much weight as a whitepaper. A blend of hard data, supporting opinions, rigorous logic and deft positioning, a well-written whitepaper makes the case for your product in a way other marketing materials can’t. Our whitepaper writers specialize in whitepapers that deliver a soft sell.
Expedia Corporate Travel Whitepaper
With business travel costs rising and corporate travel managers searching for money-saving solutions, Expedia Corporate Travel had a powerful message to deliver. Companies could shrink their business travel budgets by channeling dollars through one travel agency that tracked spending, negotiated lower rates at high-volume hotels and ensured compliance with corporate travel policies. Our B2B copywriter told that t tale in a digestible and useful whitepaper.
Fluke Networks Series of Whitepapers
Fluke Networks needed a series of whitepapers, all selling one product but from five different angles. As the B2B copywriter, we not only wrote the whitepapers. We really helped Fluke Networks to drill down into customer pain points to determine how to make the messaging relevant and not overly technical.
Whitepapers for MindTouch
MindTouch was positioning itself as a thought leader in the corporate wiki space. To help, they turned to We Know Words whitepaper writers several times to develop whitepapers that got people thinking about wikis in a whole new way, from strategic to knowledge management.