Web Writing

At We Know Words, our website copywriters aren’t afraid of white space. Yes, we’re copywriters and we could fill up a web page with grandiose prose faster than a college English professor. Instead, we choose our words carefully, making each one work awfully hard so our website copywriting is spare, tight and bright. Our goal: keep readers reading and customers from quickly clicking away. Yet when the need for more copy is driven by those purchasing decisions that require more research, we write that website copy too. And because we know the finer points of website design, we create web pages that give prospects a logical roadmap to move through a site with confidence and precision.

web copywriting sample FLD Trace website

FLDtrace Web Design and Development
This recent website for a web designer required figuring out the one thing that made him stand out from a very crowded field. After talking to him and realizing how much emphasis he placed on creating websites to make money, we realized that was it: He’s building websites with a purpose. That became the theme for the home page copy and the descriptions of the types of clients he serves. (Design by, guess who? FLDtrace!)


web writer freelance copywriter

The Canyon Villa
For a new bed and breakfast styled after an Italian villa, we wrote an emotional, tantalizing website appealing to the busy person’s desire for rest and relaxation in the growing Paso Robles wine region. Apparently we did well, because the innkeeper has said repeatedly that people choose the Canyon Villa because of their website. (Design by Zango Creative)

“I still get compliments nearly every day on the website, and to think it’s nearly two years old!”

— Diane Babcock, Innkeeper, The Canyon Villa

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Maine Cottage Properties
Maine Cottage Properties offers an authentic Maine island experience. Our task as website copywriters was to convey that breezy, casual way of life into their website. Drawing from our broad range of web copywriting services, we brought that Maine way of living online, lobster tails and all. (Design by Acadia Creative)

A few other websites we’ve worked on over the years as web site copywriters include these, although over time, websites get messed with, so some of these might not be our original copywriting:

Contract Controllers
Real Estate 65 Plus
Integrity Voting Systems
Zango Creative
K&H Print
We Shop and Deliver
Maxsam Partners
Graphic Solutions Inc.
Old Friend Footwear
AGR Marketing
Little Village Spices
Museum of Glass Store
White Gate Inn
The Savory Gourmet
Roam Consulting
Cable Langenbach Law Firm
Visible Sign Post
PacWest Meetings
New Care Concepts
Howard General Construction

Website assessments
If you have a website but it’s not performing the way you want it to, consider a website assessment. We also consult on website structure, search engine optimization, navigation and content management plans. We’ve done this for numerous clients, creating useful, in-depth website assessments that serve as better roadmaps.