Press Release Writing
Press releases are marketing’s stealth superheroes; they have the power to cross the invisible line between advertising and “real news.” And they help with search engine optimization (SEO) when keyword rich, posted on your Web site, and submitted to online agencies like PR Web…when you hire our SEO copywriters to write your press release.
Press release for Adhost’s new data center gets results
When Adhost Internet opened a new data center in downtown Seattle, they deserved more than a handshake for keeping away earthquakes. They merited mainstream media attention for building a high-tech fortress that met the nation’s toughest earthquake standards while also being green enough to shrink energy costs. By teaming with an SEO copywriter at We Know Words, they were able to underscore both strengths in a compelling press release that turned an otherwise ordinary business expansion into something newsworthy and praiseworthy. Just 48 hours after the press release was posted on PR Web, some 90 visitors clicked through Adhost’s Web site and moved the company’s search engine ranking to the #2 spot. It made “the daily news” on several high-tech industry sites and was featured on Seattle 24×7.com.
“We are very pleased with the press release We Know Words crafted for us about our new data center. They know the tips and tricks to writing a press release that gets attention. Right away, we saw a boost in our Web site traffic and search engine rankings. It was amazing!”
–Amy Riffle, Adhost vice president of marketing