Lifestyle and B2C Copywriting

brochure copywriter for B2C

BECU brochure by Seattle copywriter
BECU wanted to remind members of their commitment to and involvement with the community. We took their bulleted lists and turned them into persuasive prose. (Design by Graphiti Associates)

brochure copywriter for B2C

Solaris Luxury Condo brochure by Seattle copywriter
For a renovated luxury condo in downtown Phoenix, we wrote a brochure targeting young urbanites. Based on our research into the target market, the copy emphasized the appeal of urban living: the convenience, the lifestyle, the dynamic nightlife. (Design by Rusty George)

brochure copywriter for B2C

Cruise West catalog rewrite by freelance copywriter
Although Cruise West had a gorgeous South Seas brochure with beautiful, vivid descriptions, it needed to be tweaked to really speak to their target market and differentiators (small ships where people get to know each other and interact with a knowledgeable tour leader). That’s just what we did for them as the freelance copywriters.

“The team at We Know Words has the innate ability to make words come alive. They have been able to learn our products quickly and convey their image in a compelling, stimulating manner that helps to position our products positively and make a strong connection with future guests.”
–Warren Sukernek, VP Sales, Marketing and Reservations, Cruise West