Copywriting and marketing that connects with consumers via compelling content

Lifestyle copywriting

Solaris Luxury Condo
For a renovated luxury condo in downtown Phoenix, we wrote a brochure targeting young urbanites. Based on our research into the target market, the copy emphasized the appeal of urban living: the convenience, the lifestyle, the dynamic nightlife. (Design by Rusty George)

cruise (28K)

Cruise West
Although Cruise West had a gorgeous South Seas brochure with beautiful, vivid descriptions, it needed to be tweaked to really speak to their target market and differentiators (small ships where people get to know each other and interact with a knowledgeable tour leader). That's just what we did for them.

"The team at We Know Words has the innate ability to make words come alive. They have been able to learn our products quickly and convey their image in a compelling, stimulating manner that helps to position our products positively and make a strong connection with future guests."
--Warren Sukernek, VP Sales, Marketing and Reservations, Cruise West

TheCanyonVilla (24K)

The Canyon Villa Bed and Breakfast
For a new bed and breakfast styled after an Italian villa, we wrote an emotional, tantalizing Web site appealing to the busy person's desire for rest and relaxation in the growing Paso Robles wine region. Apparently we did well, because the innkeeper has said repeatedly that people choose the Canyon Villa because of their Web site. (Design by Zango Creative)

"I still get compliments nearly every day on the Web site, and to think it's nearly two years old!"
-- Diane Babcock, Innkeeper, The Canyon Villa

Go back to the main portfolio page or read about our approach to messaging.