Freelance Copywriter on Why Your Business Needs a Facebook Page
I’ve heard this question from several small business owners lately: “Why have a Facebook page for my business?” As I re-evaluate what I do as a professional copywriter in the age of social media, i.e. the age of user generated content, where the customers create the copy, not the copywriter, I see my role shifting from Copy Writer to Copy Coach. So I take this social media marketing stuff very seriously!
To answer the question of “why,” I made some notes which you’ll find below. If you have anything to add, definitely post a comment! That is social media!
It’s Web 2.0, user generated content (UGC)…people want to talk back to you, and they want to talk to each other about you. Now that is their expectation, that they will be able to. And Facebook enables that.
It works for B2C companies with loyal customers who want to be engaged by the brands they believe in. If you have a ho hum product or service no one gets excited about, a Facebook page is likely a waste of time.
Facebook pages show up in search results, so it can help with your SEO and getting found when people search online.
You can have a vanity URL that’s easy to share and direct people too, like www.facebook.com/yourcompanyname.
Facebook (and Twitter) icons are now commonplace on websites and in emails, encouraging people to fan (or follow) your company. This is still new enough that people will.
For a small business, a Facebook page can replace a website. You can do all the marketing you want via your Facebook page, even solicit email signups. The only thing it can’t do is online transactions (i.e. letting customers buy from you).
If you go this route, your Facebook page is far easier to maintain and update than a website, and you don’t need to pay for hosting.
You can engage prospects and customers in a way you simply can’t with a website or even a blog.
It’s automatically viral. When someone becomes a fan, that shows up on their profile page. And they can easily invite others to be fans. Imagine someone doing anything like that with your website! It’s inconceivable.
Facebook integrates seamlessly with Twitter and blogging. I don’t want to turn this into a “why use Twitter,” but there is an SEO benefit to using Twitter, and when you have your tweets integrated with your Facebook page, you are updating your Facebook page without effort.
I also don’t want to turn this into a “why use blogs for Internet marketing,” but there are several benefits to blogging, among them SEO and credibility. And, like tweeting, your blog can be automatically posted to your Facebook page, keeping content fresh.
Maybe Facebook is going to become a bigger and more important marketing tool than websites. Facebook can be where you engage, build relationships with customers, and market. Your website might only be where business done, downloaded, bought and sold.
Your customers are on Facebook. It’s the third largest “country” in the world in “population.” That’s how many people use Facebook. In the age of social media marketing, guess what? You follow them. You go where the customers are. And the customers are on Facebook.
Still not convinced? Watch this short video: http://www.youtube.com/watch?v=sIFYPQjYhv8.
And by then I hope the question is: “Why not have a Facebook page for my business?”
Need a Copy Coach to help you get started? Sharon@weknowwords.com standing by…