Direct mail copywriting samples

When is the last time you opened an empty mailbox? Thought so. Direct mail may sometimes go by other not so nice names, but because you're able to target it to an exact demographic, response rates can be huge. And when you consider the price of a postage stamp multiplied just a few times over, the cost-benefit ratio is hard to beat. Even so, making sure your direct mail piece hits the mark, instead of the trash can, requires clever copywriting, a compelling offer and a call-to-action that simply cannot be ignored

Direct mail copywriting

W3 Data
W3 Data had a great idea: Let home security companies know they can track down customers that move and still sell to them. So we as the direct mail copywriters did a "we've moved" theme, about Americans being on the move, and keeping up with the Joneses even when they move… Very clever, very fun.

Poster for the Seattle Direct Marketing Association
We kicked off the 2005/2006 season of the Seattle Direct Marketing Association with a poster about another season kicking off: the hunting season. Traci Daberko at Daberko Design came up with the concept, then we had a blast as the copywriters, writing copy that fit the theme. It was one piece of mail that got a lot of attention and sold out the event!

Go back to the main portfolio page or read about our approach to messaging.

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