Cut the Negative (Never) Words, Make a Better Impression

Cut the Negative (Never) Words, Make a Better Impression

Here’s just a quick IMHO from your friendly freelance copywriter…

Seen today on a billboard:

“A great haircut never goes out of style.”

Would prefer to see:

“A great haircut is always in style.”

Remove the negative (never). Insert the positive (always). Make a better brand impression.

Always.

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