Hold on to your hats because we’re about to say something revolutionary: We don’t care about what you’re selling. We care about what your customers are buying.
OK, we exaggerated a little. Of course we care what you’re selling! But if we’re working as your freelance copywriter, we want to make sure we are talking to your customers and prospects, not at them. And the only way to do that is to sell what they’re buying.
Think about it. What are they really buying from you? A mattress or a good night’s sleep? Blogging software or SEO? Meat or meals? A lawyer or a sense of control? A painting or a story? Accounting software or cost savings?
As your freelance copywriter, we’re going to help you figure that out…then craft copy that’s more relevant, more targeted and more focused on what your customer wants to hear.