Does Your Website Suck? What You Can Do About It, for Cheap!

Is business slow? Maybe now is the time to figure out where your website needs improvement…and do it, before the economy picks up and you get busy again.   Websites prove the age-old adage, “Out of sight, out of mind.” That’s why horrid sites stay that way—we don’t see them, we don’t do anything about them.   Bad sites don’t sell. Bad sites don’t do anything but make you look bad. Can you live with that?   Now, when business is slow, is the time to take a good, hard look at your website and figure out how to make [...]

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Website copywriting project goes live at last!

Seems like being a web site copywriter means working in a time warp sometimes. I get my part done, but then development still takes a while. I guess that means being a freelance copywriter makes me good at delayed gratification! Since I have to wait to see the fruits of my labors! Today a website copywriting project when live, and it’s once again for me a delight to see my words at work. The K & H Print website was a great copywriting project for several reasons. Jay, the CEO, really pushed me in a way most clients don’t.  For which I am grateful because I had [...]

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Website copywriter can make client stand out, no matter the design

Web writing can be a tricky business for a professional copywriter: You’re never quite sure what you’re going to be working with for a design, sitemap, clarity of message…I wrote my first website in 1997, if you can believe it, way before I even knew what a professional copywriter was! And in the 13 (gulp) years since then, I don’t think I’ve done two website copywriting projects that were the same. I really like what we were just able to do for Contract Controllers, a CPA firm, and this was a first for me: They had a set template and sitemap for me to work with, because of [...]

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How much does your prospect already know when they get to your website?

Yesterday I started on a new website copywriting project and it struck me how important it is to know what your prospects know when determining what your website should say. In this case, the people come to the website already know they have a need (the patient is aware of the disease). Not only that, they’ve heard of the company. (Which is why this is not an SEO copywriter project in this case.) And they’ve had contact with a sales rep from the company already. What does that mean to me as the copywriter? It means there’s a heck of a lot of stuff [...]

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Website copywriter skips the SEO, gets reined in by a tight template, and enjoys it all immensely!

Because I detest updating my Web site, being a copywriter, not an html guru, I don’t put recent copywriting samples up on it. I told myself I would start blogging on projects as I completed them instead, so at least somewhere online, this copywriter would be showing off her prowess with samples. It’s December 28 as I type this copwriter blog, and I think I maybe blogged on recent copywriting projects um…twice?? This year I resolve to do better! And not only because potential clients need to be able to see my work and the types of companies I work for, but because they might learn from seeing these samples too. Or [...]

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Why welcome someone to your Website, asks Website copywriter?

Working on a recent project as the Website copywriter, I submitted a draft of the home page of the Website to the design firm so they could build comps around it. The initial designs came back with my copy, but with a big ol’ “Welcome to our Web site” headline towering over my carefully crafted, attention getting headline.   As a Website copywriter, I obviously write a lot of Websites. As a consumer and marketer, I obviously see a lot of Websites.   And I do not get the whole Welcome thing. That home page is valuable real estate. You [...]

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Yes, People Read Websites…so Give Them Good Web Content!

From a conversation with a marketing agency yesterday: “We don’t need any real writing on that Web site. People don’t read anymore.” Can I scream now? Blanket statements like this are baloney. First off, yes, people do still read online, it all depends. Second, words will always matter!! And third, what about SEO? Search engines seek out one thing when indexing your site: content. In this case, I was talking to someone about Web writing for a bed and breakfast. One of the most popular sites we’ve done was for a bed and breakfast (www.thecanyonvilla.com). That was many years ago, [...]

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Please: Don’t write your own Web copy–Leave it to a professional instead

Heavy sigh. It happened again. Someone called to have us rewrite their Web site and of course they think their site is pretty good, they like the copywriting on it, it just needs a little touching up, because they’re going through a rebranding, etc., etc. So I go to their site and see that not only the copywriting is bad, the design sucks, the navigation is clunky, and I’m on the fourth page before I can even figure out what this company sells! Web writing like that can only come from one place: in house. If you think you’ll save [...]

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