Your Web site is dating your customer

Yesterday in a meeting someone commented that a site visitor “dates” a Web site. Brilliant! Wish I’d thought of it! That notion takes all my ideas about marketing is like dating and condenses it down to just a Web site. It’s the same principles: There’s being in the right place at the right time to meet someone (the SEO that gets you found in the search engines). Then the first impression (your home page). Next step after meeting someone and making a good first impression is to start engaging them (getting them to click deeper into your site). You might [...]

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Copywriting website for SEO requires a real website copywriter

How many times has a prospect told this Seattle copywriter their site was optimized for search, and it wasn’t? Enough times that I could get rich off the “if I had a dollar every time…” way of thinking.   If you want a quick and easy way to know if your website—or your competitor’s—is optimized for search, go to the website and look in the very upper left-hand corner. That white text in the blue bar along the top is the Title (created in the html using a Title tag). If it says simply Home, or About Us, or the [...]

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Copywriter says: Know thy customer, know thyself

Are you true to your customer? Are you true to your brand? Or are you tempted by the successes of another and want to copy them, diluting your own message and brand?   Last week at Market to the Max, this Seattle copywriter’s favorite panel was the airline one: Porter Gale of Virgin America and Steve Jarvis of Alaska Airlines both presented information about the marketing strategies of their companies and the reasoning behind. To me, the most interesting part of the presentation wasn’t the actual nuts and bolts of each airline’s approach, but the fact that these airlines:   [...]

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Blogs as marketing tools: Is your goal fame or fortune?

Confused about how and why to use blogs as marketing tools? Here’s a little help…   Last week this Seattle copywriter spent a day at Market to the Max, making sure I’m up to speed on the latest and greatest in marketing techniques and trends. I looked forward to the panel on blogging in particular, for two reasons: One, I’m a firm believer in blogs as marketing tools, and two, my friend Chris Baggott was on the panel, and I’m always intrigued by what he has to say.   The panel was a borderline disappointment, however, because Chris’ view, the [...]

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Small business blogging gives small biz an edge over big

Earlier this week, this freelance copywriter spent the day on the Seattle waterfront at Market to the Max. As always happens at these marketing conferences, my brain went into overdrive with blogging topics! Here’s the first…   During a (disappointing) panel on getting results from social media, I heard one insightful statement: Large companies can use social media to have small conversations. (Social media meaning blogging, social networking like Facebook, Twitter, etc.)   And that’s one more advantage small business marketing has that too few small business owners take advantage of. If you’re small business blogging, you’re already having small [...]

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In support of ghost blogging and small business blogging

Why the *&^%$ aren’t more businesses blogging? And even more frustrating, why don’t I see more small business blogging?   I’m a firm believer in blogs as marketing tools. An advocate, even. And I’m continually amazed at how many businesses still don’t use blogs as such. Whether you’re striving for search engine optimization or thought leadership or both, you should be blogging. Period.   I’m such an advocate for blogs as marketing tools, I work as a ghost blogger for some clients. Some people have an issue with that, they think blogs should be written by the CEO or whomever. [...]

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Website copywriting: Every page should be a landing page, every page should sell

Every page of your Website is a potential “home” page. That’s because any one of your Website pages could be the one that shows up in the search engine results page (SERP) when someone is searching online.   For example, type Seattle copywriter into Google and it’s not the We Know Words home page that shows up on page one of the SERPs, it’s a page within my site.   When working with your Website copywriter (or me), remember that each page must be able to stand alone. When a visitor lands at any page on your Website, they should [...]

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Website copywriting: What’s the real job of your home page?

This Website copywriter’s blog topics are often prompted by current copywriting projects. Right now I’m working on a small business Website copywriting project that’s requiring a lot of education…and all we’ve worked on so far is the home page.   People get confused about the real job of a Website’s home page. It’s not going to sell or convert. But it should get visitors deeper into your Website…and that’s the home page’s job. It should be short and concise and direct enough to tell someone at a glance what you’re offering, and compelling enough to get someone to click on [...]

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Copywriter sees the bad and the good in the marketing world while travelling

This freelance copywriter is technically still on vacation today, but catching up on email and blogging now that I’m back home. Travelling seems to always give me plenty of blog ideas, but, being on the road and busy with my kids, I don’t get them jotted down and forget them. But this past week’s trip to Phoenix brought to mind two biggies in my humble marketing maven opinion…and both fit my marketing is like dating analogy.   Monday morning, we took a very short Horizon flight from Seattle to Portland, to catch a connecting flight. This was a smallish plane, [...]

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Get the most from your Web site copywriter

I post my copywriting blogs on Facebook too, and it’s funny, I tend to get more comments in that space than in my actual blog. Yesterday I was asked an interesting question via a Facebook comment, one I thought best addressed in a blog. So here goes…   Chris, a small business owner asked: “When I seek out a marketing agent/SEO agent, what do I need to be prepared with for my first meeting with you? What would you like to see from your clients? What are your ideal clients? What can we, as business owners, expect from you and [...]

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