Small business marketing: Seattle copywriter says don’t make it so hard!

I like Vertical Response as a lower cost small business email marketing platform, and I usually like the CEO’s blog, but my feathers got a little ruffled when I read the 2010 checklist of 10 things small businesses should do this year. As a freelance copywriter, I do work for small businesses. And the two things practically every small business owner have in common are: lack of time, lack of marketing knowledge. This checklist of 10 things made me squirm in my seat…and I work in marketing! I pity the small business owner who reads that, gulps, and throws his or her hands up in the air [...]

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To be authentic, you have to BE what you’re marketing!

Yesterday I got an email from a company trying to sell me on a landing page optimization webinar. Now, we write a lot of landing pages at We Know Words (yes, landing pages are another piece of marketing collateral best left to professional freelance copywriters!), and I’m constantly watching for opportunities to stay current on marketing trends. So I was more than interested. As I skimmed the email, I counted four different calls to register, but no price. So I clicked on one of the “register now” options thinking that would take me to a landing page (of course) with [...]

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