Getting Words Right vs. Getting Words Wrong: A Compelling Contrast

I have a love/hate relationship with the long drive to Seattle. When I make the trek for meetings, I dread the length of the drive. That’s the hate. On the other hand, it’s a chance to see all kinds of do’s and don’ts in action all within a two-hour time span. During this week’s drive, I witnessed a great contrast that illustrates the importance of talking to, not at, your customer. It doesn’t matter if you’re a freelance copywriter or you’re providing content marketing services. If you’re in the business of words, your words must be customer-centric. Driving north in the [...]

You Will Always Need a Great Content Copywriter, Because Content Will Always Be King

Day 3 of my MarketingSherpa “Marketing Wisdom for 2010” freelance copywriter insights… Ah, content. What a lovely word.  Today’s favorite topic from the Marketing Wisdom report is about budgeting for content creation. I didn’t pick it because I’m a content copywriter. I picked it because content often gets the short end of the marketing stick. All kinds of attention goes to design, but quite often not enough to the copywriting. John Miller of Marketo gets it. He understands the importance of content, especially in the age of social media. He even says, in this report, “…marketers should take some of the budget [...]