I recently did a new freelance copywriter project, writing 18 pages of SEO content for a new client. The client had contracted with an SEO firm to provide keywords and a plan for 18 landing pages, each one focused on one keyword. And I am fine with all of that part, but the sample SEO content I was given to work from was horrible. And that’s where I get a little frustrated with the SEO people: They drop the ball. They only worry about one or two stages of SEO, when really there are three. Or at least I think [...]
It’s always a treat when a web content project goes live! And so I must share… Congrats to Portal Communications Group on their new website! And thank you, Zango Creative, for once again making my web content look so good!!
“How does it work?” As a freelance copywriter, I get asked that question a lot, but really only about web content. I guess maybe email copywriting or print work, those things are more straightforward in people’s minds. But web content…now that always means a question about the process. So after writing it up just now for a potential client in need of a freelance copywriter, I thought I should just make it public knowledge! This is my process as a freelance copywriter. Someone else will probably approach your web content in a different way. But this is what you can [...]
While working on an article on data-driven content for a client, my head was of course wrapped around creating this targeted, segmented content that marketers can serve up based on a subscriber’s preferences or a customer’s behavior. But then I read a comment on another article that pointed out what should have been obvious to me as the freelance copywriter: Not every marketer has to create segmented content, because great content will serve a great big audience. Does Seth Godin have to create segmented content? Hardly! Guy Kawasaki? David Meerman Scott? No and no. Why? Because they create original, thought-provoking, [...]
I just opened a newsletter from a marketing company with an article on why your business should be blogging. It was a great article, directed at B2B blogging, with compelling arguments and stats such as: Companies that are blogging get 55% more traffic to their website. B2B companies that are blogging enjoy 67% more leads per month than their non-blogging counterparts. And 57% of companies that blog gain a customer through that blog. Now remember, I am a freelance copywriter. It’s not like I think every piece of content that shows up in my inbox is good stuff. I rarely do. But this [...]