B2B marketing and copywriting
Marketing a business to a business is decidedly different from marketing to consumers. But our principles apply across the board. You still have to be customer-centric, you still have to talk to their pains—not your products, you still have to say what they want to hear, not what you want to say. Yet it seems more of a challenge for the B2B marketer to get himself into the mindset of the prospect. That's where we come in. We have the objectivity and maybe even the cynicism of your target audience. We're going to ask the hard questions, we're going to ask "so what?" Because that's what your potential customers will do. Work with us, and you're ready with the answers...before they even ask.
Maxon Furniture
For Maxon Furniture, an office furniture manufacturer, we've helped with the new B2B Web site, developed landing pages for a pay-per-click campaign and written case studies. We also created a monthly e-newsletter with information that's useful for both end users and business decision makers, and viral with helpful tips and fun trivia.
GiftCertificates.com
For GiftCertificates.com's incentive program market, we write two e-newsletters: one for larger companies well-versed in incentive programs, another for small businesses that lack the awareness but can still benefit from the strategy. (We also write their B2C e-newsletter.) Each e-newsletter has a very different voice, goal and level of detail.
W3 Data
W3 Data had several products, several audiences. First we went through the rigorous process of clarifying the message for each product and audience by creating messaging frameworks. Then we wrote sales sheets for each based on those messaging frameworks.
BusinessObjects
BusinessObjects planned to hand out a kit to their partners, but they wanted a little guide to both explain the kit and the benefits of using it (so partners really would use it). The trickiest part was organizing the somewhat disjointed information to fit logically within a set pagination. But we delivered!
Go back to the main portfolio page or read about our approach to messaging.
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